Hootsuite reports that there were 4.33 billion online users at the start of April 2021. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. WhatsApp - 2.00 billion. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. endobj The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. So, how big is social media and how has it evolved today? stream An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. Thanks for sharing these data! Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. TikTok's usage has truly exploded. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. It was thefourth most downloaded appin April 2021. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. The Global Social Media Statistics for 2021. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. /Filter /FlateDecode Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. Perhaps the most notable gap in gender differences is where we look at the use by the platform. ~TxZ|?p9B=\E#e&FG_N3~Bu5. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. 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Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. And what kind of content do Facebook users prefer? As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Published by S. Dixon , Oct 18, 2022 Key insights Number of social. By comparison, this shows just how mobile social media is. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. Hispanics are of any race. YouTube is a powerhouse for social media marketers and content creators. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. Social media marketing growth for ads for 2021 is set for an increase to $48.94 billion, followed by a jump to $56.85 billion in 2022. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Your email address will not be published. YouTube hasa truly global audience, with users in over 100 countries. Its thesixth most downloaded appas of April 2021. The current global average gender split of social media users is 54% men versus 46% women. liability for the information given being complete or correct. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. With430 million users, its more popular in the U.S. than in other countries. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. The world's population is 7.99 billion. 1615 L St. NW, Suite 800Washington, DC 20036USA Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. The most shocking is the rise of TikTok. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Key statistics. Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Social Media Facts 2022 on TikTok. They can also mask site-to-site differences, too. Yet, these global statistics gloss over some significant differences from one country to another. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. YouTube is the most popular social media channel in 2021. On average, Facebook users spend about 34 minutes per user session. Instagram Is the Current Fastest Growing Social Media Platform. Facebook, for example, has been stagnant at around 69% since 2016. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . How many people use social media every day? Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. 92.1% of internet users connect via mobile. ( Statista) 98.5% of Facebook users access the platform on mobile devices. Clicking on the following button will update the content below. There is no . Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. The Consumer Price Index (CPI) rose 1.9% this quarter. If you guessed Facebook, youre in for a surprise. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. liability for the information given being complete or correct. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service.
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