(launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. Knowing these things can help you keep up with trends. The main content on ESPN is related to Sports. Miami Grand Prix on ABC delivered the largest U.S. audience on record for a live F1 race, generating an average viewership of 2.6 million. ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. Van Pelt injects his signature wit and unassuming disposition, which resonates with viewers aged 18 to 49. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. The largest age group of visitors are 25 - 34 year olds (Desktop). The streaming service caters to a wide range of audiences, including families, adults, and sports fans. Viewership. ESPN believes that, at its very best, sports uplifts the human spirit. The last home game for Duke coach Mike Krzyzewski. Combat sports continue to be strong performers on both linear television and ESPN+. The age demographic that accounts for 68% of its users includes users under 35 years old. It was inspiring to witness the amazing ESPN team display remarkable strength in the face of adversity, turning outsized challenges into opportunities to fulfill our mission of serving fans. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). During this time of uncertainty and with its familiar programming missing, the company learned fans needed sports in their life more than ever. The industry has taken steps to promote gender equality in sports. Sixth annual year-long journalism training program. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. ESPN continues to reap benefits with boxing telecasts; through eight Saturday night telecasts on ESPN, Top Rank on ESPN has averaged 1,102,000 viewers, up 40% from 11 Saturday night telecasts in 2019. The Greatest Mixtape Ever on the impact of 1990s streetball and the And1 Mixtape on basketball culture. Another interesting way to tackle viewership is year-to-year. I like to say I simply kept showing up. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. The breakdown within the 18-to-49 age group sees men up by 56% and women by 62%. The fact that the SportsCenter tune has been an earworm for decades says a lot. (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. 75.8% of assistant sports editors were males, reigns supreme among all popular US sports. at 5:30 p.m. was up 12% and is ESPNs most popular weekday studio show, averaging 728,000 in the quarter. It reached a new all-time high point on Thursday, Feb. 10, with an average of 544,000 viewers. ESPN worked with women and Black-owned marketing agency JOY Collective. Also, The Undefeated and the Kaiser Family Foundation conducted a nationwide survey that explored the views and experiences of African Americans during the coronavirus pandemic. Live womens sports events on ESPN networks amassed nearly, Most-viewed womens college basketball regular season since 2015-16, Most-viewed NCAA Womens Basketball Championship game (South Carolina/UConn) since 2004, Most-viewed NCAA Womens Gymnastics Championship (Oklahoma/Florida/Auburn/Utah) since 2011, Most-viewed NCAA Softball regular season since 2015, Most-viewed Womens Lacrosse game ever (UNC/Boston College), Most-viewed WNBA regular season since 2008, Most-viewed tennis telecast ever on ESPN (Serenas final match in U.S. Open), Most-viewed NCAA Softball Super Regionals game (Texas/Arkansas) for ESPN on record, Second most-viewed NCAA Division I Womens Volleyball Championship (Louisville vs. Texas) since 2018, Most-viewed regular season Womens Volleyball match (Louisville/Kentucky) for ESPN on record, Week 1 of the 2022 NFL season was ESPNs most-watched, Debut of the NFLs Monday night Wild Card in January 2022 was the most-watched Monday night NFL game during ESPNs. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. Only 7% were current subscribers. September saw a new high of 50 million downloads overall, up 44% from a year ago. Despite facing the demographic draw of the football game on ESPN, "The Bachelor" retained . ET, up 20% over 2021 and the best since 2017. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. Delivered its most-watched January since 2017. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . We can breathe a sigh of relief there are more years of high-quality sports entertainment to look forward to. In 2023, it has an average viewership of 903,000 so far. Following TLD, Sunday nights remained a showcase of storytelling with 30 for 30 Films and E60 specials about Alex Smith, Bruce Lee, Lance Armstrong and Roy Halladay. Fascinating Sports Viewership Statistics. Its growth rate is one of the fastest among todays OTT streaming services. Our approach is to look at our demographics; who are we talking to? Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. It offers breaking news, highlights, features and in-depth analysis from award-winning journalists. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. ESPNs digital content routinely averages a higher average minute audience than many cable sports television networks. The Undefeateds first book, The Fierce 44: Black Americans Who Shook Up the World, for young readers was published in February and became a New York Times bestseller. bleacherreport.com Audience Demographics. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. Digital Center-1 (2004) and Digital Center-2 (2014) total more than 400,000 square feet. ESPN Headquarters in Bristol, Conn., is home to one of the worlds largest and most technologically advanced TV production facilities. Finally, we will feature individual shows that stand out and connect with viewers. The 2022 Stanley Cup Final on ABC averaged 4.6 million viewers on ABC, up +84% vs. 2021. The 2022 Peach Bowl matchup between the Georgia Bulldogs and Ohio State Buckeyes had 22.1 million viewers on average. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. It shattered ESPN audience records for documentaries and won a Primetime Emmy Award for Outstanding Documentary or Non-Fiction Series. : Made in America, one of WrestleMania and a boxing marathon that included the epic trilogy between Muhammad Ali and Joe Frazier (Ali-Frazier I had not been on U.S. television in 29 years). Another awards show held virtually, the Sports Emmys, was a highlight of the year as ESPN took home eight trophies to lead all network groups. ESPN Overseas 2 fantasy sports app. That is why September is an important month for ESPN. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. Read on to learn more about your and probably your dads favorite sports channel. To understand what makes ESPN successful, we should look at its fan base. The following post is an example to be used for my students in the Marketing and Branding in the Digital Age module. Following in the footsteps of Top Rank and the UFC, in July action returned in rapid fire. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the league's average TV audience for the. over 60 Last updated 10/1/16 It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. How else were the hours filled? Jimmy Pitaro, in October named Chairman, ESPN and Sports Content, who in September was named Sports Business Journals Executive of the Year for 2019-20. In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. ESPNs Digital properties include ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. Is it more appealing to the younger generation or a more mature audience? There were 24.9 million, The network now has a long list of studio programs and other offerings. Outreach efforts moved online to continue the priority of giving back to the community and those in need. Only 20% stated that they watched NASCAR on occasion. Corporate Citizenship On YouTube, ESPN has garnered three billion views and 11.2 billion minutes watched, along with several new channel launches highlighted by ESPN Deportes, which crossed one million subscribers in November. Industry publication DigiDay recently reported on the . Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. After extensive research and analysis, Zippia's data science team found that: 109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. Launched by award-winning sports columnist William C. Bill Rhoden, in partnership with Andscape, as an opportunity to increase diversity and inclusion in sports journalism. A year-long initiative supported by ESPN, ABC, and the Walton Family Foundation. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). ESPN has evolved through the years. Coverage of the American Athletic Conference debuted and agreements were struck with the Patriot League and the Southland Conference, increasing the number of college conferences on the service to more than 20 Big 12, AAC, America East, ASUN, Atlantic 10, Big South, Conference USA, ECAC Hockey, Horizon, The Ivy League, Metro Atlantic, Mid-American, Missouri Valley, NEC, Ohio Valley, Patriot, Southern, Southland, Summit, Sun Belt, WAC and more. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. thought Tom Jones was a perfect fit for the beloved PBS show's audience. Things were a bit slow the following year. UPDATE EXACTLY ONE YEAR LATER: The most popular posts of the year by platform: Instagram: ESPN continues to lean into the burgeoning sports betting space: The Las Vegas studio opened as the new home of. They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. The rest were either sharing an account or had stopped subscribing. ESPN said that the race was the 10th most-viewed F1 event in the U.S. on record, broadcast or cable, and the largest audience since 1.49 million watched the 2014 Canadian Grand Prix on NBC. (Source: Adobe Analytics). By adapting to the changing times, the network has managed to stay relevant. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. In addition, espnW.com features explored the intersection of sports and society, including a piece by Ramona Shelburne and Katie Barnes on Kelly Loeffler, co-owner of the WNBA Atlanta Dream and a U.S. senator; Barnes profile of WNBA star Maya Moore who took time off from the court to seek justice for the imprisoned Jonathan Irons (since released); a look at UCLA basketball player Natalie Chou who wont stand for anti-Asian racism related to coronavirus; and a piece about how the Blackfeet Nation Boxing club is fighting to save lives of Native American women. People have been rushing home for years, hoping not to miss hearing it. The Undefeated and Hollywood Records released I Cant Breathe/Music for the Movement an extended play album of four songs highlighting the protests across America and beyond against social injustice. ; MLB; NBA (The Finals on ABC); NHL (Stanley Cup Finals on ABC); college football including the College Football Playoff; mens and womens college basketball, including the womens NCAA Tournament; tennis Australian Open, Wimbledon and US Open, all start to finish; The Masters; WNBA; Little League World Series; and more. Hearst holds a 20 percent interest. The Worldwide Leader says in the first five months of 2016, ESPN leads its fellow networks in key demographics especially in the key demographics that are big with advertisers. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. I was told it would be for three months at all of $5.50 per hour. This includes TVs most-watched bout since January 2019 with Terrance Crawfords TKO over Kell Brook in November. "This was up a whopping 26% over 2018, and it represented the event's highest viewership since 2015," Jon Stainer, managing director of Nielsen Sports, Americas, said. From. ESPN is up +8% among P2+ and +5% among P18-49 (through 12/18/2022) ESPN is also up +14% and +12%, respectively in prime time (through 12/18/2022) Next, well look at how their viewing habits changed year after year. Also, the UFC schedule increased with postponed cards added to the schedule. The companys efforts were rewarded with strong growth, despite the sports shutdown. Offerings focus on sports passions (NFL, NBA, MLB, etc. increased its audience 26% vs. the previous season. More than 458 million viewers watched eSports in 2019. 1 for at least 29 straight and also 21 consecutive in prime time. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% the next closest competitor. The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. Kristie is Director of Communications. SportsCenters late-night edition is now one of the top ESPN shows by ratings. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. Key statistics that defied overall industry trends (details lower): (SEC), adding up to 15 premier football games beginning in 2024-25, including the SEC Football Championship and many of the conferences top rivalries, in addition to approximately eight marquee mens basketball matchups each year across ESPN or ABC. The full campaign won a silver Clio Sports Award. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. ESPN's presentation of Game 4 on Monday night averaged 1.04 million total viewers (peaking at 1.5 million) and 466,000 viewers in the 18-49 demographic, an increase of 14% and 16% over the . ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports' English Premier League viewership was up by 21% in 2019. ESPN beat its closest competitor by 74%. For programmatic advertisers, it's critical to drill down into specific audience segments in order to maximize ad performance. The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Race attendance. Every live edition of ESPNs flagship program. Its a glimpse of the new viewership landscape for cable TV. Website traffic tells a different story than the previous Statista survey. There are several key points to make from the fall book. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. You no longer have to wait until you get home to get your sports fix. Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. Things are looking up now for ESPN+, but it wasnt this popular initially. bleacherreport.com's audience is 79.74% male and 20.26% female. Between ESPN and ESPN2, 7.7 million viewers watched the Red Sox beat the Yankees in the winner-take-all game. A leading indicator of future fandom, this trend among the fans of tomorrow is therefore important to ESPNs business. It set a show record for most-viewed show ever on Monday, Jan. 17, with an average of 918,000 people. 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. This article will explore the demographic of sports radio listeners in the United States and provide insight into the characteristics of this audience. It accounted for 26.14% of all website visits. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. ESPN became a founding partner and through the year expanded its support efforts. soared 45% over last years average audience. Digital CBB continues to elevate Black-owned businesses, their stories, and cement the importance their imprint has on their communities across ESPN platforms during the NBA Finals and beyond. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider. ESPN believes that, at its very best, sports uplifts the human spirit. ESPN is also a top brand in the entire social ecosystem, boasting four of the Top 50 most engaged brands overall: ESPN Social averaged over 18 million social engagements per day across 30 different brands. By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. The largest age group of visitors are 25 - 34 year olds (Desktop). Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. It was the most-watched match since the Bulldogs faced the Oklahoma Sooners in 2018. Check the audience demographics of ESPN Check fake or ghost ESPN followers numbers Get an in-depth analysis of the quality of ESPN audience Evaluate the percentage of target age&gender group among ESPN audience Lets find out with these stats. The most-watched sports news/studio show on cable in 2022, up +8% vs. 2021 (excludes NCAA programming). TIDES, or the Institute for Diversity and Ethics in Sports, did a similar study in 2021. Need Photos? ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. Some of the decline is related to the rise of streaming, which isn't captured. 3 Followers Founder, CEO of World's Greatest. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Sports are a great source of entertainment for many. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. These included Natalie Portman, Chelsea Clinton, Glennon Doyle, Dany Garcia, DeMar DeRozan, and Abby Wambach. They serve as home for. The fact that the SportsCenter tune has been an earworm for decades says a lot. They were segmented into three age groups. An investigation of migrant worker deaths in Qatar before the World Cup; allegations of abuse in womens professional soccer; the journey of the Ukraine mens national soccer team; the legacy of former Penn State coach Joe Paterno; the 1990s heated rivalry between the Detroit Red Wings and Colorado Avalanche; and a look back 50 years with a survivor of the Munich Massacre at the 1972 Olympics.
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