Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. Last year, FOX averaged 4,159,000 viewers per race. Your login session has expired. By the measurements used today, NASCAR then is in a very good place. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . I think youll continue to see a premium on those network windows from the team side. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. You need at least a Starter Account to use this feature. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Sunday's NASCAR race was the most watched sporting event of the weekend. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. In some ways the Recession came at a most inopportune time for sports TV. Required fields are marked *. Home Daytona 500 ratings history (1979-present). (Photo by Chris Graythen/Getty Images). As a Premium user you get access to background information and details about the release of this statistic. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Because that race is so large from a viewership perspective, youre talking about nine million viewers. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. This marks the second straight week that NASCAR has been up in viewership. * Asterisk indicates race was postponed to Monday. The Great Recession that swept across the landscape starting in 2008 changed everything. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Then you can access your favorite statistics via the star in the header. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. It's peak viewership was 10.1 million viewers. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. (Photo by ISC Images & [+] Archives via Getty Images). Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. The sport has seen two major boosts for the 2022 season. Does it make it more complicated that NASCAR is a sponsor-driven sport where its imperative to get those sponsors in front of people? No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. So if you can say that it's you and the NFL in terms of stability of your audience. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. NASCAR has been down for the eighth . So that's household using televisions. NASCARs popularity is down and the ratings reflect it. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. NASCAR has proven to be a sport with a huge audience in terms of viewership. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. NASCAR TV ratings were once the darlings of the sport. [Online]. Up until the middle of the 21 st century the. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. Average U.S. TV audience of NASCAR races 2019. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." NASCAR sits on an upward trajectory for the first time in a while. I think that the relationship between our network partners and NASCAR has changed for the better. You will find all of your NASCAR ratings coverage at Sportsnaut. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. I can save this sport . This is a BETA experience. It was a successful. At a designated cut-off . NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Its certainly healthy in terms of eyeballs, Hebrst said. That NASCAR was doomed, soon to become nothing more than a memory. So even if were competing versus the NFL, we hold up pretty well. That is more critical to our sport than probably any other sport in America. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. You may opt-out by. There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. A paid subscription is required for full access. Your email address will not be published. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. NASCAR still attempts to do the best it can when it comes to getting the word out. I definitely think that was the right call at the time. Without this postponement, NASCAR's average viewership is up 3% in 2020. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. Please do not hesitate to contact me. 3 min read. To use individual functions (e.g., mark statistics as favourites, set Use Ask Statista Research Service. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. The statistic depicts the average national TV viewership in the U.S. for selected motor . After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. Learn more about how Statista can support your business. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Too many breaks in the race for me to keep watching. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. The season ended with two flat tires. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. or Disney plus; there's more competition for those eyeballs then there's ever been. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events.
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